The Tech Summit London is a one day conference for the Facebook EMEA Tech community. The event, held at Wembley Stadium, is open to all employees and gives them the opportunity to learn from each other, meet new people and discuss how their organization can continue its mission of connecting workers around the world.
I have been working on the event identity for the 2018 edition, where I have been asked to redesign the logo and scale it to different deliverables, such as posters, signages, badges, brochures, programmes, backdrops and swag. The aim was to create an iconic identity that reflects the personality of the Tech Summit London event, so we decided to bring more modern elements into it.
The Tech Summit is a great place to meet with people from the industry. I made this logo in order to modernise its previous version and make it fresh. The idea behind this simple design was to take the summit (as a mountain) and position it on a keyboard button as if it were in 3D, which represents how Tech Summit London presents new technologies to people who have their finger on the pulse of what's coming next.