WPP Iconography System

In this project I was given the task to design the icon library for WPP, creating a cohesive system ranging from small UI icons, to large brand icons – it has been created for the use of all departments in the organisation and it is available for use on all collaterals, presentations, websites and digital channels.

All of the materials use the same design elements recalling the main WPP branding, identifying 3 different icons styles to be used in the right context.

Designed during my role at WPP.