As the in-house designer and brand guardian at WPP HQ, I’ve been leading a wide range of digital and print projects, acting as the visual link between WPP and its global audience.
Throughout my role, I’ve played a key role in shaping WPP’s brand identity and ensuring consistent branding and visual experiences across diverse projects, contributing to its strengthened presence and recognition.
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Throughout my role at Meta, I’ve been part of the Workplace team, playing an essential role in shaping the visual identity of this dynamic platform during its initial stages.
Collaborating closely with cross-functional teams, I actively contributed to the evolution of its brand identity, reflecting the values of connectivity and community.
1/5Tech Summit London is a one-day conference for the Meta EMEA Tech community.
Held at Wembley Stadium, I had the privilege of redesigning the event’s logo and extending it across various digital and print deliverables. The goal was to create a fresh and modern identity that embodies the essence of the Tech Summit London, fostering exchange and networking opportunities among industry professionals.
1/7After a devastating earthquake, I was tasked with designing a new brand identity for Palazzo Gulinelli, a historical building in Ferrara from the 17th century.
Inspired by architectural elements of the palace and the Gulinelli family heritage, the distinctive logo symbolises its noble past and vibrant future as a cultural hub.
The new brand image reignited interest, attracting visitors and fostering community appreciation, supporting the funding for rebuilding the palace after the earthquake.
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