Hi, I’m Martina Rustici, a London-based Senior Visual & Brand Designer, shaping strategic and scalable design systems that elevate global brands.
How I work I design brand systems, digital experiences, and scalable frameworks that help brands communicate clearly and consistently. My work combines strategy and creativity, ensuring that every design decision supports both user experience and brand impact.
At Meta and WPP, I’ve worked on global brand identities, UI systems, and interactive assets, leading projects that bring clarity and cohesion across digital and physical platforms.
My values I believe design should be functional, adaptable, and built for long-term success. My approach focuses on creating flexible design systems that evolve with brands, ensuring consistency across teams, products, and marketing.
Every project I take on balances creative execution with strategic thinking, making sure that brands are both visually strong and user-focused.
What I do
Brand Design
Visual identity systems
Typography, iconography
Brand guidelines
Motion design
Creative Strategy
Brand strategy
Design leadership
Collaboration
Business-driven design
Digital design
UX/UI design
Interaction design
Digital Design Systems
Digital prototyping
Component Libraries
Brand communication
Campaign branding
Event branding
Social media design
Interactive visuals
Background
Experience
WPP
Communications Designer
2017-2019
Intersezione
Graphic Designer
2013-2017
PuntoJPG
Junior Graphic Designer
2011-2013