About me

Hi, I’m Martina, a London-based brand and visual designer creating digital experiences that strengthen brands and engage users.

With 13+ years of experience, I specialise in blending strategy and design to create scalable systems and impactful digital solutions. My journey has taken me from dynamic agency work to roles at industry leaders like Meta, and now to WPP, where I lead design initiatives, redefine global brand guidelines and shape user-centred digital experiences across 100+ offices.

I focus on designing systems and solutions that empower brands to communicate with clarity, connect authentically with their audiences, and make a lasting impact.

Skills

Brand identity

Brand positioning

Strategic design solutions

Rebranding services

Logo design

Brand guidelines

UI/UX design

User research and analysis

Wireframing and prototyping

User interface design

Responsive design

User experience testing

Creative strategy

Design systems creation and management

Cross-functional collaboration

Mentorship and team guidance

Aligning design with business goals

Strategic brand consultation

Motion design and digital assets

Motion graphics for branding and campaigns

Animated explainer videos

Interactive presentations

Custom social media assets

Brand identity

Brand positioning

Strategic design solutions

Rebranding services

Logo design

Brand guidelines

UI/UX design

User research and analysis

Wireframing and prototyping

User interface design

Responsive design

User experience testing

Creative strategy

Design systems creation and management

Cross-functional collaboration

Mentorship and team guidance

Aligning design with business goals

Strategic brand consultation

Motion design and digital assets

Motion graphics for branding and campaigns

Animated explainer videos

Interactive presentations

Custom social media assets

Brand identity

Brand positioning

Strategic design solutions

Rebranding services

Logo design

Brand guidelines

UI/UX design

User research and analysis

Wireframing and prototyping

User interface design

Responsive design

User experience testing

Creative strategy

Design systems creation and management

Cross-functional collaboration

Mentorship and team guidance

Aligning design with business goals

Strategic brand consultation

Motion design and digital assets

Motion graphics for branding and campaigns

Animated explainer videos

Interactive presentations

Custom social media assets

Experience

WPP

Lead Designer

Lead Designer

June 2023 - Present

June 2023 - Present

WPP

Visual Designer

Visual Designer

Sept 2019 - May 2023

Sept 2019 - May 2023

Meta

Communications Designer

Communications Designer

June 2017 - July 2019

June 2017 - July 2019

Intersezione

Graphic Designer

Graphic Designer

Sept 2013 - March 2017

Sept 2013 - March 2017

Punto JPG

Junior Graphic Designer

Junior Graphic Designer

Sept 2011 - Sept 20113

Sept 2011 - Sept 20113