A new cultural space in Ferrara
Branding
2016
Palazzo Gulinelli, a historic building in Ferrara, became a school before being damaged by a 2012 earthquake.
I was tasked, alongside an art director, web developer and copywriter, with creating a new identity that celebrate its history and helps raise funds for its restoration through engaging promotional materials, inviting visitors to explore the building and discover ancient artefacts uncovered during the restoration process.
Logo design
The logo, inspired by the architectural details of the building and the Gulinelli family’s heraldic lion, serves as a focal point of the identity.
This design pays tribute to the building’s historical significance while embracing a contemporary aesthetic that positions Palazzo Gulinelli as both a cultural and educational destination.
Visual rerences chosen for the logo
Logo construction process
Brand strategy
Our aim was to create a brand that celebrate the Gulinelli family and building’s history while connecting with a modern audience, positioning the site as both a cultural and educational space.
Brand rollout
Following the creation of the logo, the brand identity was expanded across various channels, including a website designed to allow visitors to book tours, explore the building’s history and stay informed about upcoming events.
Brand rollout
Alongside the website, we developed stationery for Canonici Mattei's staff, visitor guides, brochures, posters and flyers, ensuring the brand remained cohesive and engaging across all touchpoints.
Outcome and impact
The brand identity established a renewed purpose for Palazzo Gulinelli, transforming it into a destination that bridges history with modern engagement.
Through a cohesive design strategy, the brand not only preserved the building’s heritage but also attracted a broader audience, fostering deeper connections and supporting its ongoing restoration.
