Visual identity for Workplace
Brand identity, digital and print design
2017 - 2019
Workplace was created to bring a familiar Facebook experience to the professional world, encouraging connection and community within organisations.
At its core, the Workplace brand reflects these values—vibrant and approachable, yet adaptable to diverse industries and use cases.
My role
I was part of the design team at the early stages of the product launch, contributing to further develop its brand presence.
I collaborated with product, marketing and sales teams to bring the brand to life across digital and print touchpoints.
Visual identity
Leveraging Workplace’s vibrant colours, bold typography, and a modular system of illustrations, logo crops, and photography, we crafted a cohesive visual language tailored to different communication needs.
I developed promotional materials, digital campaigns, and onboarding kits that consistently reflected Workplace’s core values—helping build brand awareness and positioning Workplace as a powerful tool for collaborative teams.
Effra font is at the core of the Workplace by Facebook brand, as the primary tool for establishing the tone of all the communications.
Core colours ensure consistency in marketing materials and in product, while supporting colours add flexibility for familiar contexts.
Crops of the Workplace symbol were scaled between 200–300% as per brand guidelines, creating bold and flexible visuals adaptable to various formats
Workplace assets are purposefully designed and applied—illustrations for abstract concepts, photography for user stories, and logo crops to highlight key brand elements. This ensures clear and cohesive communication across all materials.
Outcome and impact
With a cohesive, user centred identity, Workplace established itself as a trustable tool for any organisation. The brand’s visual language connected authentically with users, driving early engagement and adoption.
Workplace’s identity delivered clarity and connection, embodying its mission to bring teams together easily.
