Visual identity for Workplace
Branding, Digital and Print Design
2017 - 2019
As an extension of Facebook, Workplace was designed to bring a familiar social experience to the professional world, encouraging connection and community within organisations.
At its core, the brand was designed to be vibrant, approachable and user centred—qualities that would appeal to organisations while retaining the familiarity of Facebook.
Shaping the brand identity
I was part of the team at the early stages of the product launch, contributing to further develop its brand presence across digital and physical platforms.
Leveraging a vibrant colour palette and playful illustration style, we created a visual language that was both welcoming and professional.
Strategy and approach
Real-life photography was integrated for client materials, adding a human touch that resonated with our audience. The result was a balanced identity that highlighted Workplace’s values of simplicity, connectivity and community.
Bringing the brand to life
As the Communications Designer on the Workplace team, I collaborated with product, marketing and sales teams to bring the brand to life across diverse channels.
My role involved developing promotional materials, digital campaigns and onboarding kits, each designed to consistently reflect Workplace’s core values.
Strategy and
Through these assets, I helped build brand awareness and positioned Workplace as a powerful tool for fostering connected, collaborative teams.
Outcome and impact
With a cohesive, user centred identity, Workplace established itself as a trustable tool for any organisation. The brand’s visual language connected authentically with users, driving early engagement and adoption.
Workplace’s identity delivered clarity and connection, embodying its mission to bring teams together seamlessly in today’s dynamic work environments.
