Workplace by Facebook
Client
Event identity
Services
2018
Year
Flow Summit was Workplace by Facebook’s first global leadership event, held in Menlo Park. The summit brought together industry leaders to explore the future of collaboration and connection.
The event needed a compelling and cohesive visual identity that would encapsulate the concept of "Flow"—symbolising movement, adaptability, and the seamless exchange of ideas.
My role
I was responsible for designing the visual identity of Flow Summit, establishing a bold and cohesive brand presence that extended across multiple touchpoints.
I collaborated with event planners and marketing teams to bring the brand to life across digital, print, and environmental design.
Visual identity
The Flow Summit visual identity was designed to embody the fluidity of ideas, adaptability, and collaboration—core values of Workplace by Facebook.
The branding system was developed to ensure a strong and recognisable presence across all event materials, while maintaining a modern, dynamic aesthetic.
Custom logo featuring dynamic wave elements, symbolising the seamless flow of ideas and teamwork.
Gradient-based colour palette inspired by fluid motion and adaptability, reinforcing the theme of transformation.
Typography set in Workplace's signature font, ensuring brand cohesion.
Workplace’s signature illustrations, refreshed with Flow’s identity and colours.
Application of the brand
To create an immersive brand event experience, the Flow Summit identity was applied across multiple touchpoints, reinforcing Workplace’s brand presence and elevating the event atmosphere.
Digital banners, social media graphics, and email campaigns to build anticipation.
Stage graphics, wayfinding signage, and environmental branding for a cohesive experience.
Digital banners, social media graphics, and email campaigns to build anticipation.
Outcome and impact
The new event identity gave Flow a distinct, cohesive look that captured its core message and energy. The design not only made the event visually striking but also helped engage the audience, making the experience more memorable.
By creating adaptable assets for both digital and physical spaces, the identity ensured consistent branding and stronger recognition throughout the event.
